Basic marketing : concepts, enviroment and decisions /
Cundiff, Edward W.
Basic marketing : concepts, enviroment and decisions / Edward W. Cundiff and Richard R. Still. - Englewood Cliffs : Prentice-Hall, 1964. - 576 páginas : ilustraciones a blanco y negro ; 24 cm.
Part one. Some basic concepts, 1 -- 1. Introduction, 1 -- 2. Marketing essentials: markets and products, 20 -- 3. Marketing functions, 52 -- 4. Institutions and channels I, 73 -- 5. Institutions and channels II, 92 -- Part two. The marketing environment, 127 -- 6. The changing pattern of marketing, 127 -- 7. Economic determinants of demand, 141 -- 8. Psychological factors affecting consumer demand, 176 -- 9. Sociological factors affecting consumer demand, 195 -- 10. Legal restraints, 241 -- Part three. Marketing decision-making, 241 -- 11. Marketing management and decision-making, 241 -- 12. Operating data for marketing decisions, 272 -- 13. Marketing research, 307 -- 14. Market measurement and forecasting, 345 -- Part four. Areas of decision, 389 -- 15. Organization, 389 -- 16. The product, 412 -- 17. Distribution policies and physical distribution, 438 -- 18. Pricing, 467 -- 19. Advertising, 489 -- 20. Management of personal selling, 522 -- 21. Marketing strategy, 544.
Comercialización.
HF 5415 .C9 1964
Basic marketing : concepts, enviroment and decisions / Edward W. Cundiff and Richard R. Still. - Englewood Cliffs : Prentice-Hall, 1964. - 576 páginas : ilustraciones a blanco y negro ; 24 cm.
Part one. Some basic concepts, 1 -- 1. Introduction, 1 -- 2. Marketing essentials: markets and products, 20 -- 3. Marketing functions, 52 -- 4. Institutions and channels I, 73 -- 5. Institutions and channels II, 92 -- Part two. The marketing environment, 127 -- 6. The changing pattern of marketing, 127 -- 7. Economic determinants of demand, 141 -- 8. Psychological factors affecting consumer demand, 176 -- 9. Sociological factors affecting consumer demand, 195 -- 10. Legal restraints, 241 -- Part three. Marketing decision-making, 241 -- 11. Marketing management and decision-making, 241 -- 12. Operating data for marketing decisions, 272 -- 13. Marketing research, 307 -- 14. Market measurement and forecasting, 345 -- Part four. Areas of decision, 389 -- 15. Organization, 389 -- 16. The product, 412 -- 17. Distribution policies and physical distribution, 438 -- 18. Pricing, 467 -- 19. Advertising, 489 -- 20. Management of personal selling, 522 -- 21. Marketing strategy, 544.
Comercialización.
HF 5415 .C9 1964