Técnicas de segmentación de mercados / (Registro nro. 106448)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01039nam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | C00056596c |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230314233036.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110210s20102010sp a g 001 0 spasd |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-84-92650-28-6 |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | sp |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .2 |
| Item number | .V35 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Valderrey Sanz, Pablo |
| 245 10 - TITLE STATEMENT | |
| Title | Técnicas de segmentación de mercados / |
| Statement of responsibility, etc. | Pablo Valderrey Sanz. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | StarBook Editorial, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 199 páginas : |
| Other physical details | ilustradas ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye índice. |
| 505 1# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Capítulo 1. Introducción a la segmentación de mercados, 11 -- |
| Title | Capítulo 2. Segmentación POST HOC. Análisis Cluster, 17 -- |
| -- | Capítulo 3. Segmentación POST HOC. Árboles de decisión, 61 -- |
| -- | Capítulo 4. Segmentación AD HOC. Análisis discriminante, 95 -- |
| -- | Capítulo 5. Segmentación AD HOC. Modelos de elección discreta, 129 -- |
| -- | Capítulo 6. Segmentación mediante redes neuronales, 169 -- |
| -- | Índice alfabético, 197. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Estudios de mercado. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Monografía - Colección General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca «Juan Pablo Duarte» | SUCURSAL JUAN PABLO DUARTE | Estantería | 03/14/2023 | HF 5415 .2 .V35 2010 | 1040339 | 03/14/2023 | 03/14/2023 | Monografía - Colección General |