Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01342nam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
C00057316c-4 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230314233052.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110907t20102010sp a fr 000#0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Copyright or legal deposit number |
B-45.212 |
| Date |
2010 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788492956265 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-sp |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
.V35 2010 |
| 060 #0 - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Classification number |
MV2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Valls, Josep-Francesc, |
| Dates associated with a name |
1947- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Reinventar el negocio : |
| Remainder of title |
para vender más barato o más caro / |
| Statement of responsibility, etc. |
Josep Francesc Valls ; prólogo Eugenia Bieto. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Barcelona, España : |
| Name of publisher, distributor, etc. |
Profit Editorial, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
212 páginas : |
| Other physical details |
ilustraciones a blanco y negro ; |
| Dimensions |
23 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Profit Editorial. Marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye bibliografía. |
| 505 1# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Prólogo, 13 -- |
| Title |
Introducción, 15 -- |
| -- |
Capítulo 1. Génesis del fenómeno Low Cost, 19 -- |
| -- |
Capítulo 2. Reinventing your business model, RYBM, 61 -- |
| -- |
Capítulo 3. Gestión de la marca en tiempo de alta sensibilidad al precio, 125 -- |
| -- |
Capítulo 4. Casos de innovación para producir precios baratos, 159 -- |
| -- |
Epilogo: Innovación, reducción de costes, expansión y riqueza, 201 -- |
| -- |
Bibliografía, 205. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercialización. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bieto, Eugenia. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Profit Editorial. Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
