Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
02107nam a2200277 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
C00057692c-2 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230314233059.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111031s20102010xxua fr 000#0 eng d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Date |
2010 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0135090784 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780135090787 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5548 .32 .L38 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Laudon, Kenneth C. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
E-commerce : |
| Remainder of title |
business, technology, society / |
| Statement of responsibility, etc. |
Kenneth C. Laudon and Carol Guercio Traver. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Sixth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pv. : |
| Other physical details |
ilustraciones a color ; |
| Dimensions |
26 cm. |
| 505 1# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1. Introduction to e-commerce -- |
| Title |
1. The revolution is just beginning, 1-1 -- |
| -- |
2. E-commerce business models and concepts, 2-1 -- |
| -- |
Part 2. Technology infrastructure for e-commerce -- |
| -- |
3. The internet and world wide web: e-commerce infrastructure, 3-1 -- |
| -- |
4. Building an e-commerce web site, 4-1 -- |
| -- |
5. Online security and payment systems, 5-1 -- |
| -- |
Part 3. Business concepts and social issues -- |
| -- |
6. E-commerce marketing concepts, 6-1 -- |
| -- |
7. E-commerce marketing communications, 7-1 -- |
| -- |
8. Ethical, social and political issues in e-commerce, 8-1 -- |
| -- |
Part 4. E-commerce in action -- |
| -- |
9. Online retailing and services, 9-1 -- |
| -- |
10. Online content and media, 10-1 -- |
| -- |
11. Social Networks, auctions and portals, 11-1 -- |
| -- |
12. B2B e-commerce: supply chain management and collaborative commerce, 12-1. |
| 520 2# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Este texto integral, líder en el mercado hace hincapié en los tres principales motores del cambio E-commerce-tecnología, desarrollo de negocios y asuntos sociales para ofrecer un marco conceptual coherente para la comprensión de la materia. La sexta edición, incluyendo todos los datos, figuras y tablas en el libro-se ha actualizado a agosto de 2009, con la última inteligencia de marketing y de negocios de eMarketer, Pew Internet & American Life Project, Forrester Research, Júpiter Research, Gartner, y otras fuentes de la industria. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercio electrónico. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
