Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01745nam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
MON-09341 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312181436.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080525s20082008sp a gr| z001 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Copyright or legal deposit number |
B.6673-2008 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788423426065 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-sp |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 62 .4 |
| Item number |
.G44 2008 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Classification number |
MV2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ghemawat, Pankaj. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Redefiniendo la globalización : |
| Remainder of title |
la importancia de las diferencias en un mundo globalizado / |
| Statement of responsibility, etc. |
Pankaj Ghemawat ; diseño de cubierta el taller interactivo, S.L. ; traducción y producción EdiDe, S.L. ; ilustración de cubierta Ken Davies/Radius Images/Cover. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Barcelona : |
| Name of publisher, distributor, etc. |
Ediciones Deusto, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
346 páginas : |
| Other physical details |
ilustraciones, gráficos, mapas, tablas ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye índice. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Prefacio, 9 -- |
| Title |
Prólogo, 13 -- |
| -- |
Agradecimientos, 17 -- |
| -- |
Introducción, 19 -- |
| -- |
Primera parte. El valor en un mundo de diferencias, 29 -- |
| -- |
1. Semiglobalización y estrategia, 29 -- |
| -- |
2. Las diferencias entre países, 59 -- |
| -- |
3. Creación de valor global, 99 -- |
| -- |
Segunda parte. Estrategias para la creación de valor global, 153 -- |
| -- |
4. Adaptación, 153 -- |
| -- |
5. Agregación, 195 -- |
| -- |
6. Arbitraje, 233 -- |
| -- |
7. Jugar con las diferencias, 269 -- |
| -- |
8. Hacia un futuro mejor, 297 -- |
| -- |
Notas, 311 -- |
| -- |
Bibliografía, 333 -- |
| -- |
Índice alfabético, 337 -- |
| -- |
Sobre el autor, 347. |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Introductory phrase |
Título original. |
| Title statement of original |
Redefining global strategy: crossing borders in a world where differences still matter. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Empresas transnacionales. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Planificación estratégica. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Privilegios e inmunidades. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercio minorista. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
