Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01673nam a2200373 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
MON-09633 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312181513.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090410s20042004dr gr 000 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Date |
2004 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9945000209 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
nw-dr |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 62 .6 .O73 no.9 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Classification number |
MV2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mimenza Aurrecoechea, Ander. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Plan de marketing / |
| Statement of responsibility, etc. |
Ander Mimenza Aurrecoechea ; coordinación de edición Addys Then Marte ; edición al cuidado de Guadalupe Valdez, Leonor Alfonso y Nadia Cordero ; revisión de estilo Abelardo Vicioso ; presentación Rosa Rita Álvarez. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Santo Domingo : |
| Name of publisher, distributor, etc. |
Alianza ONG, |
| Date of publication, distribution, etc. |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 55 páginas ; |
| Dimensions |
23 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Alianza ONG. Colección de manuales para el fortalecimiento de organizaciones sin fines de lucro ; |
| Volume/sequential designation |
9 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Programa de fortalecimiento de capacidades de organizaciones sin fines de lucro en gestión, marketing y tecnologías de la información. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye bibliografía. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Primera parte: Gestión del plan de marketing, 1 -- |
| Title |
Segunda parte: Planificación estratégica,17 -- |
| -- |
Tercera parte: Calidad total, 29 -- |
| -- |
Cuarta parte: Guía de apoyo, 49 -- |
| -- |
Bibliografía. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercialización. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Then Marte, Addys. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Valdez, Guadalupe. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Alfonso, Leonor. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cordero, Nadia. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Álvarez, Rosa Rita. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vicioso, Abelardo, |
| Dates associated with a name |
1930-2004. |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Alianza ONG. Colección de manuales para el fortalecimiento de organizaciones sin fines de lucro. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
