Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01398nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00000000000000003361 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312185456.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010101s19941994sp a gr 000 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Copyright or legal deposit number |
BI1078 |
| Date |
94 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8487410898 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-sp |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 30 .28 |
| Item number |
.O72 1994 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Orbegozo, José Ignacio. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Dirigir estratégicamente / |
| Statement of responsibility, etc. |
José Ignacio Orbegozo. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Valencia, España : |
| Name of publisher, distributor, etc. |
Editorial CISS, |
| Date of publication, distribution, etc. |
1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
v, 400 páginas : |
| Other physical details |
ilustradas con gráficos ; |
| Dimensions |
26 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Gestión |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. La razón de ser de la empresa, 1 -- |
| Title |
2. La excelencia en la gestión, 21 -- |
| -- |
3. La organización de la dirección, 41 -- |
| -- |
4. Liderazgo y dirección, 77 -- |
| -- |
5. La planificación estratégica, 99 -- |
| -- |
6. Sistema de objetivos de gestión, 143 -- |
| -- |
7. La dirección estratégica del Marketing, 173 -- |
| -- |
8. Estrategias competitivas, 187 -- |
| -- |
9. El desarrollo empresarial, 227 -- |
| -- |
10. La calidad total, 249 -- |
| -- |
11. La productividad, 283 -- |
| -- |
12. Los grupos de mejora, 321 -- |
| -- |
13. La crisis y como salir de ella, 355 -- |
| -- |
Anexo. Las matrices estratégicas, 381 -- |
| -- |
Índice temático, 401 -- |
| -- |
Bibliografía, 405. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Planificación estratégica. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administración de empresas. |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Editorial CISS. Gestión. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
