Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01138nam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
00000000000000002891 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312185509.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010101s19951995sp a gr 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9580438439 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-sp |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 30 .28 |
| Item number |
.S35 1995 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sallenave, Jean-Paul, |
| Dates associated with a name |
1943- |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Gerencia y planeación estratégica / |
| Statement of responsibility, etc. |
Jean-Paul Sallenave. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Barcelona : |
| Name of publisher, distributor, etc. |
Grupo Editorial Norma, |
| Date of publication, distribution, etc. |
1995. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 283 páginas : |
| Other physical details |
ilustradas con tablas ; |
| Dimensions |
19 cm. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Prólogo, ix -- |
| Title |
1. La acción empresarial, 1 -- |
| -- |
2. El gerente general, 15 -- |
| -- |
3. Objetivos y estrategias, 34 -- |
| -- |
4. Supervivencia, 47 -- |
| -- |
5. Utilidades, 61 -- |
| -- |
6. Crecimiento, 88 -- |
| -- |
7. La capacidad de competencia, 112 -- |
| -- |
8. Arquitectura de la estrategia, 139 -- |
| -- |
9. El análisis estratégico, 178 -- |
| -- |
10. La decisión estratégica, 223 -- |
| -- |
11. La estrategia internacional de la empresa, 244 -- |
| -- |
12. Estrategia y cultura, 263 -- |
| -- |
Índice, 281. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Planificación estratégica. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Gerentes. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
