Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01184nam a2200253 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00000000000000003061 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312185520.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010101s19961996sp a gr 001 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Copyright or legal deposit number |
B41.737 |
| Date |
1996 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8480881402 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-sp |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 .A23 1996 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A, |
| Dates associated with a name |
1938. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Construir marcas poderosas / |
| Statement of responsibility, etc. |
David A. Aaker. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Barcelona : |
| Name of publisher, distributor, etc. |
Ediciones Gestión 2000, |
| Date of publication, distribution, etc. |
1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
326 páginas : |
| Other physical details |
ilustraciones a blanco y negro ; |
| Dimensions |
23 cm. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Agradecimiento, 5 -- |
| Title |
Prologo, 9 -- |
| -- |
1. ¿Qué es una marca poderosa?, 13 -- |
| -- |
2. Construir una marca: la historia de Saturn, 39 -- |
| -- |
3. Sistema de identidad de la marca, 69 -- |
| -- |
4. Asociaciones organizativas, 111 -- |
| -- |
5. Personalidad de la marca, 145 -- |
| -- |
6. Implementación de la identidad, 187 -- |
| -- |
7. Gestionar sistemas de marcas, 211 -- |
| -- |
8. Apalancar la marca, 243 -- |
| -- |
9. Medir el valor de la marca entre productos y mercados, 279 -- |
| -- |
10. Organizarse para la construcción de marcas, 305. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Publicidad. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercialización. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
