Estrategia de posicionamiento del shampoo "Aloe Vera" en el mercado de Santo Domingo / (Registro nro. 64252)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01010nam a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00000000000000003823 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230312185533.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010101s19951995dr gr 001 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER | |
| Date | 1995 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DO-SdBDB |
| Language of cataloging | spa |
| Transcribing agency | DO-SdBDB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | nwdr |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .A68 1995 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aquino Espinal, Adlig. |
| 245 ## - TITLE STATEMENT | |
| Title | Estrategia de posicionamiento del shampoo "Aloe Vera" en el mercado de Santo Domingo / |
| Statement of responsibility, etc. | Adlig Aquino Espinal. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Santo Domingo : |
| Name of publisher, distributor, etc. | UNPHU, |
| Date of publication, distribution, etc. | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 29 páginas ; |
| Dimensions | 29 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Agradecimientos, 1 -- |
| Title | Dedicatorias, 1 -- |
| -- | Introducción, 1 -- |
| -- | 1. Conceptos del Shampoo y su industria, 3 -- |
| -- | 2. Posicionamiento de una marca, 8 -- |
| -- | 3. Investigación de mercado, 13 -- |
| -- | 4. Objetivos del consumidor, 20 -- |
| -- | Conclusiones, 27 -- |
| -- | Bibliografía, 27. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Comercialización. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Productos de tocador. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Universidad Nacional Pedro Henríquez Ureña. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Monografía - Colección General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca «Juan Pablo Duarte» | SUCURSAL JUAN PABLO DUARTE | Estantería | 03/12/2023 | HF 5415 .A68 1995 | 1027641 | 03/12/2023 | 03/12/2023 | Monografía - Colección General |