Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01337nam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00000000000000004407 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312185538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010101s20022002sp a fr 000 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Copyright or legal deposit number |
M38816 |
| Date |
2002 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8436817052 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-sp |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 2755 .5 |
| Item number |
.G83 2002 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Guisado Tato, Manuel. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Internacionalización de la empresa : |
| Remainder of title |
estrategias de entrada en los mercados extranjeros / |
| Statement of responsibility, etc. |
Manuel Guisado Tato ; diseño de cubierta Anaí Miguel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Madrid : |
| Name of publisher, distributor, etc. |
Ediciones Pirámide, |
| Date of publication, distribution, etc. |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
411 páginas : |
| Other physical details |
ilustraciones a blanco y negro ; |
| Dimensions |
24 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Economía y gestión internacional / director de la colección Juan José Durán Herrera. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Prólogo, 13 -- |
| Title |
1. Teoría del comercio internacional, 17 -- |
| -- |
2. Genesis de la aceleración internacionalizadora, 55 -- |
| -- |
3. EI proceso básico de internacionalización, 105 -- |
| -- |
4. EI proceso de exportación, 139 -- |
| -- |
5. Exportaciones: productividad empresarial versus productividad nacional, 193 -- |
| -- |
6. Licencia y franquicia, 239 -- |
| -- |
7. Subcontratación, 293 -- |
| -- |
8. Alianzas estratégicas, 351 -- |
| -- |
Bibliografía, 395. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Empresas transnacionales. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercio internacional. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
