Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01337nam a2200265 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00000000000000004408 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230921161931.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050217s20022002sp gr 001 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Copyright or legal deposit number |
B42280 |
| Date |
2002 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8480888172 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-sp |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HG 1616 .M3 T86 2002 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tomàs Campà, Jaume. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Cómo vender productos y servicios financieros / |
| Statement of responsibility, etc. |
Jaume Tomàs Campà. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Barcelona : |
| Name of publisher, distributor, etc. |
Gestión 2000, |
| Date of publication, distribution, etc. |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
119 páginas ; |
| Dimensions |
23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Prólogo, 7 -- 1. La actividad financiera, 9 -- 2. La oficina bancaria del futuro, 17 -- 3. Centro de trabajo - Centro de servicio, 23 -- 4. La imagen, 27 -- 5. La actitud, 35 -- 6. Las quejas y reclamaciones, 41 -- 7. La comunicación, 47 -- 8. El teléfono - Imagen de la empresa, 53 -- 9. Tipología de clientes, 65 -- 10. Técnicas de ventas, 73 -- 11. La venta cruzada, a partir de productos habituales, 77 -- 12. Vender satisfaciendo necesidades, 83 -- 13. El sondeo, 89 -- 14. El argumento, 95 -- 15. El cierre, 99 -- 16. Las actitudes de los clientes, 105 -- Epílogo, 117 -- Bibliografía, 119. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Operaciones bancarias. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Servicios comerciales. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sector financiero. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
