Psicología de la publicidad y de la propaganda / (Registro nro. 66168)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00930nam a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | 04244 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230312190623.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100101s19771977sp d g 001 0 spasd |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER | |
| Copyright or legal deposit number | BI-1.242-1977 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 842711.0693 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | sp |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5822 |
| Item number | .M9 1977 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mucchielli, Roger |
| 245 ## - TITLE STATEMENT | |
| Title | Psicología de la publicidad y de la propaganda / |
| Statement of responsibility, etc. | Roger Mucchielli ; versión española por Juan de Dios Antolínez. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bilbao : |
| Name of publisher, distributor, etc. | Mensajero, |
| Date of publication, distribution, etc. | 1977. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 238 páginas : |
| Other physical details | ilustradas ; |
| Dimensions | 21 cm. |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introducción, 9 -- |
| Title | Conocimiento del problema, 13 -- |
| -- | Aplicaciones prácticas, 157 -- |
| -- | Vocabulario técnico, 209 -- |
| -- | Apéndice I, 223 -- |
| -- | Apéndice II, 229 -- |
| -- | Índices, 235. |
| 534 ## - ORIGINAL VERSION NOTE | |
| Introductory phrase | Titulo original. |
| Title statement of original | Psychologie de la publicite et de la propagande. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicidad. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Propaganda. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Psicología. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Monografía - Colección General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca «Juan Pablo Duarte» | SUCURSAL JUAN PABLO DUARTE | Estantería | 03/12/2023 | HF 5822 .M9 1977 | 1015916 | 03/12/2023 | 03/12/2023 | Monografía - Colección General | |||||
| Biblioteca «Juan Pablo Duarte» | SUCURSAL JUAN PABLO DUARTE | Estantería | 03/12/2023 | HF 5822 .M9 1977 | 1015915 | 03/12/2023 | 03/12/2023 | Monografía - Colección General |