Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01259nam a2200253 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00000000000000007675 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312190751.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
980324s19831983mx d g 001 0 spasd |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9684514514 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
mx |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5823 |
| Item number |
.A58 1983 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Antrim, William H. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Publicidad / |
| Statement of responsibility, etc. |
William H. Antrim, Eugene L. Dorr ; traducción Isabel Saval Pou ; revisión técnica Alejandro E. Hernández de la Torre. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Segunda edición. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
México, D.F. : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
1983. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii,154 páginas : |
| Other physical details |
ilustradas ; |
| Dimensions |
26 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Curso práctico de mercadoctecnia mcGraw-Hill ; |
| Volume/sequential designation |
2 |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Prefacio, vii -- |
| Title |
1. La publicidad y usted, 1 -- |
| -- |
2. Medios publicitarios, 21 -- |
| -- |
3. Publicidad y ventas personales, 35 -- |
| -- |
4. El mensaje ilustrado, 45 -- |
| -- |
5. El mensaje escrito, 63 -- |
| -- |
6. Elaboración de publicidad de correo directo, 83 -- |
| -- |
7. Cómo planear una campaña publicitaria, 99 -- |
| -- |
8. La campaña publicitaria en acción, 115 -- |
| -- |
9. Venta de espacio y tiempo publicitario, 125 -- |
| -- |
10. Cómo medir la efectividad de la publicidad, 141. |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Introductory phrase |
Titulo original. |
| Title statement of original |
Advertising. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Publicidad. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dorr, Eugene L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
