Detalles MARC
| 000 -LEADER |
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06939nam a2200709 4500 |
| 001 - CONTROL NUMBER |
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| control field |
00000000000000007892 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20230312190756.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100101s19731973sp d g 001 0 spasd |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
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| Copyright or legal deposit number |
B.21.504-1973 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
8427000235 |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
sp |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Lesly, Philip |
| 245 ## - TITLE STATEMENT |
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| Title |
Manual de relaciones públicas / |
| Statement of responsibility, etc. |
Philip Lesly ; versión española de Juan Francisco López Castro ; colaboradores J. Carroll Bateman, Herbert M. Baus, Walter W. Belson, Archibald S. Bennett, Herbert E. Bickel, Harold Brayman, Verne Burnett, Cy Chaikin, Patricia Coleman, W. Phillips Davison, Sol Dolgin, Lincoln r. Dowell, Sydney H. Eiges, Karl E. Ettinger, L. Richard Guylay, Marion Harper Jr., Stewart Harral, Arthur A. Hood, Tedd Joseph, James M. Lambie, Jr., Philip Lesly, Robert Lindquist, Paul R. Nelson, James M. Patterson, Wilbur J. Peak, Howard A. Praeger, Charles H. Prout, W. Emerson Reck, Raymond Rich, Alice Shelley, Weston Smith, Charles M. Swart, Russell Van cleve, John F. White, Archibald Williams, John Hall Woods y John Orr Young. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Cuarta edición. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Barcelona : |
| Name of publisher, distributor, etc. |
Ediciones Martinez Roca, |
| Date of publication, distribution, etc. |
1973. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
2 tomos : |
| Other physical details |
ilustrados : ; |
| Dimensions |
22 cm. |
| 490 ## - SERIES STATEMENT |
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| Series statement |
Biblioteca del Ejecutivo Moderno ; |
| Volume/sequential designation |
1 y 2 |
| 500 ## - GENERAL NOTE |
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| General note |
Tomo 1. Principios generales y organización - Tomo 2. Técnicas y práctica. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Tomo 1. Principios generales y organización -- |
| Title |
Introducción, XI -- |
| -- |
Prefacio a la segunda edición, XIII -- |
| -- |
1. ¿En qué consisten exactamente las relaciones publicas? / |
| Statement of responsibility |
Philip Lesly, 1 -- |
| Title |
2. La naturaleza de una comunicación eficaz / |
| Statement of responsibility |
W. Philip Davison, 17 -- |
| Title |
3. Relaciones publicas y dirección / |
| Statement of responsibility |
Verne Burnett, 37 -- |
| Title |
4. Relaciones publicas financieras / |
| Statement of responsibility |
Weston Smith, 54 -- |
| Title |
5. Relaciones industriales / |
| Statement of responsibility |
Harold Brayman, 91 -- |
| Title |
6. Relaciones con los empleados / |
| Statement of responsibility |
Archibald Williams, 102 -- |
| Title |
7. Publicaciones para los empleados / |
| Statement of responsibility |
John Hall Woods, 115 -- |
| Title |
8. Relaciones publicas y asuntos laborales / |
| Statement of responsibility |
Lincoln R. Dowell, 136 -- |
| Title |
9. Relaciones sociales / |
| Statement of responsibility |
Wilbur J. (Bill) Peak, 146 -- |
| Title |
10. Papel de las relaciones publicas en la distribución / |
| Statement of responsibility |
Philip Lesly, 170 -- |
| Title |
11. Organización de unas eficaces relaciones con los concesionarios / |
| Statement of responsibility |
Arthurd A. Hood, 181 -- |
| Title |
12. Relaciones con los clientes / |
| Statement of responsibility |
James M. Patterson, 206 -- |
| Title |
13. Como asegurar buenas relaciones con el gobierno / |
| Statement of responsibility |
Walter W. Belson, 215 -- |
| Title |
14. Relaciones publicas internacionales: I. La creciente necesidad / |
| Statement of responsibility |
Philip Lesly, 230 -- |
| Title |
15. Relaciones publicas internacionales: II. Relaciones con un público extranjero / |
| Statement of responsibility |
Tedd Joseph, 235 -- |
| Title |
16. La compañía de servicio público y su público / |
| Statement of responsibility |
Howard A. Praeger, 257 -- |
| Title |
17. Relaciones públicas para asociaciones gremiales / |
| Statement of responsibility |
J. Carrol Bateman, 289 -- |
| Title |
18. Relaciones públicas para instituciones o empresas financieras / |
| Statement of responsibility |
Robert Lindquist, 314 -- |
| Title |
19. Relaciones públicas para los grandes almacenes / |
| Statement of responsibility |
Herbert E. Bickel, 339 -- |
| Title |
20. Relaciones públicas para el pequeño detallista / |
| Statement of responsibility |
Philip Lesly, 350 -- |
| Title |
21. Relaciones públicas para organizaciones no lucrativas / |
| Statement of responsibility |
Raymond Rich and Charles M. Swart, 357 -- |
| Title |
22. Relaciones públicas para religiones y grupos religiosos / |
| Statement of responsibility |
Stewart Harral, 370 -- |
| Title |
23. Relaciones públicas para instituciones educativas / |
| Statement of responsibility |
W. Emerson Reck, 379 -- |
| Title |
24. Relaciones públicas para periódicos / |
| Statement of responsibility |
L. Richard Guylay, 396 -- |
| Title |
25. Relaciones públicas para emisoras de radio y televisión / |
| Statement of responsibility |
Sidney H. Eiges, 411. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Tomo 2. Técnicas y práctica -- |
| Title |
26. Preliminares para la publicidad / |
| Statement of responsibility |
Herbert M. Baus, 1 -- |
| Title |
27. Publicidad en los periódicos / |
| Statement of responsibility |
Herbert M. Baus, Rusell Van Cleve y Patricia Coleman, 40 -- |
| Title |
28. Publicidad en revistas / |
| Statement of responsibility |
Herbert M. Baus, Rusell Van Cleve y Patricia Coleman, 84 -- |
| Title |
29. Libros y otras publicaciones / |
| Statement of responsibility |
Herbert M. Baus y Philip Lesly, 106 -- |
| Title |
30. Publicidad en la radio y en la televisión / |
| Statement of responsibility |
Alice Shelley, 112 -- |
| Title |
31. Televisión educativa / |
| Statement of responsibility |
White, John F., 133 -- |
| Title |
32. Publicidad en las películas y la televisión / |
| Statement of responsibility |
Sol Dolgin, 140 -- |
| Title |
33. Otros medios de comunicación audiovisual / |
| Statement of responsibility |
Herbert M. Baus y Patricia Coleman, 147 -- |
| Title |
34. Medios de publicidad directa / |
| Statement of responsibility |
Herbert M. Baus y Patricia Coleman, 160 -- |
| Title |
35. La importancia de los grupos influyentes / |
| Statement of responsibility |
Herbert M. Baus, 181 -- |
| Title |
36. Los anuncios como medio de comunicación de relaciones públicas / |
| Statement of responsibility |
Philip Lesly, 196 -- |
| Title |
37. El papel de la investigación en relaciones públicas / |
| Statement of responsibility |
Marion Harper, 206 -- |
| Title |
38. Cómo realizar una encuesta de opiniones o actitudes / |
| Statement of responsibility |
Archibald S. Bennett, 227 -- |
| Title |
39. Documentación informativa para las relaciones públicas / |
| Statement of responsibility |
Karl E. Ettinger, 243 -- |
| Title |
40. Cómo se completa la publicidad y las relaciones públicas / |
| Statement of responsibility |
John Orr Young, 282 -- |
| Title |
41. Como escribir inteligentemente / |
| Statement of responsibility |
James M. Lambie, Jr., 294 -- |
| Title |
42. Como usar las artes gráficas para las relaciones públicas / |
| Statement of responsibility |
Paul R. Nelson, 310 -- |
| Title |
43. organización y funcionamiento del departamento de relaciones públicas en una gran empresa / |
| Statement of responsibility |
Charles H. Prout, 340 -- |
| Title |
44. El lugar y la función del consejero de relaciones públicas / |
| Statement of responsibility |
Philip Lesly, 356 -- |
| Title |
45. Principios y tendencias / |
| Statement of responsibility |
Philip Lesly, 380 -- |
| Title |
Bibliografía, 394 -- |
| -- |
Apéndice I. Vocabulario, 419 -- |
| -- |
Apéndice II. Esbozo de un programa para un curso sobre los principios básicos de las relaciones públicas, 434 -- |
| -- |
Apéndice III. Obligaciones del consejero de relaciones públicas, 438 -- |
| -- |
Índice onomástico y de materias, 477. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Relaciones públicas. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baus, Herbert M., |
| Relator term |
1914-1999. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bateman, J. Carroll, |
| Dates associated with a name |
1918-1982. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belson, Walter W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bennett, Archibald F., |
| Dates associated with a name |
1896-1965. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bickel, Herbert E. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brayman, Harold, |
| Dates associated with a name |
1900-1988. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burnett, Verne. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chaikin, Cy. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Coleman, Patricia. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Davison, W. Phillips. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dolgin, Sol. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dowell, Lincoln R. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Eiges, Sydney H. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Ettinger, Karl E. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Guylay, L. Richard. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Harper, Marion, Jr., 1916-1989. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harral, Stewart. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hood, Arthur A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Joseph, Tedd. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lambie, James M., Jr., |
| Dates associated with a name |
1914-1999. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lesly, Philip. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lindquist, Robert. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nelson, Paul R. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Patterson, James M. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peak, Wilbur J., |
| Dates associated with a name |
1913-1987. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Praeger, Howard A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Prout, Charles H. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reck, W. Emerson. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Rich, Raymond. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Shelley, Alice. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, Weston. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Swart, Charles M. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Van Cleve, Russell, |
| Dates associated with a name |
1919-1994. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
White, John F., |
| Dates associated with a name |
1917-2005. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Williams, Archibald. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wood, John Hall. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Young, John Orr, |
| Dates associated with a name |
1886-1976. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
López Castro, Juan Francisco., |
| Relator term |
version española. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
