Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01040nam a2200241 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00000000000000008053 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312190800.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
980622s19951995sp a g 001 0 spasd |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Copyright or legal deposit number |
M.25.735-1995 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8479782234 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
sp |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5438 .3 .A22 1995 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Acción directa : |
| Remainder of title |
el mailing y el teléfono. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Madrid : |
| Name of publisher, distributor, etc. |
Ediciones Díaz de Santos, |
| Date of publication, distribution, etc. |
1995. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 244 páginas ; |
| Dimensions |
19 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Guías de Gestión de la Pequeña Empresa |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Índice de figuras, XIII -- |
| Title |
Índice de guías de trabajo, XV -- |
| -- |
Al lector, XVII -- |
| -- |
Sección primera. Conceptos básicos, 3 -- |
| -- |
Sección segunda. El mailing, 45 -- |
| -- |
Sección tercera. El teléfono, 105 -- |
| -- |
Sección cuarta. El plan de campaña, 149 -- |
| -- |
Sección quinta. Implantación y control: productividad y rentabilidad, 215. |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Introductory phrase |
Titulo original. |
| Title statement of original |
Direct marketing for small business. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercialización. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
