Mercadeo : (Registro nro. 69947)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00984nam a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00000000000000008298 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230312190805.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 970903s19961996dr a gr 001 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER | |
| Date | 1996 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DO-SdBDB |
| Language of cataloging | spa |
| Transcribing agency | DO-SdBDB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | nwdr |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .12 .D65L37 1996 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Larrauri, Ryan. |
| 245 ## - TITLE STATEMENT | |
| Title | Mercadeo : |
| Remainder of title | génesis y evolución / |
| Statement of responsibility, etc. | Ryan Larrauri ; diseño de portada Erika Valenzuela ; corrección de estilo Dagmar Romero. |
| 246 2# - VARYING FORM OF TITLE | |
| Title proper/short title | Mercadeo en República Dominicana |
| Remainder of title | génesis y evolución |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Santo Domingo : |
| Name of publisher, distributor, etc. | Amigo del Hogar, |
| Date of publication, distribution, etc. | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 202 páginas : |
| Other physical details | ilustraciones a blanco y negro ; |
| Dimensions | 22 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introducción, 9 -- |
| Title | Prólogo, 11 -- |
| -- | Mercadeo primitivo, 13 -- |
| -- | Mercadeo dependiente, 35 -- |
| -- | Mercadeo monopólico, 66 -- |
| -- | Mercadeo estratégico, 91 -- |
| -- | Bibliografía, 197. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Comercialización. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicidad. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Monografía - Colección General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca «Juan Pablo Duarte» | SUCURSAL JUAN PABLO DUARTE | Estantería | 03/12/2023 | HF 5415 .12 .D65 .L37 1996 | 1021648 | 03/12/2023 | 03/12/2023 | Monografía - Colección General | |||||
| Biblioteca «Juan Pablo Duarte» | SUCURSAL JUAN PABLO DUARTE | Estantería | 03/12/2023 | HF 5415 .12 .D65 .L37 1996 | 1021647 | 03/12/2023 | 03/12/2023 | Monografía - Colección General | |||||
| Biblioteca «Juan Pablo Duarte» | SUCURSAL JUAN PABLO DUARTE | Estantería | 03/12/2023 | HF 5415 .12 .D65 .L37 1996 | 1021646 | 03/12/2023 | 03/12/2023 | Monografía - Colección General |