La imagen de marca de los países / (Registro nro. 70562)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01138nam a2200253 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00000000000000008896 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230312190821.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010101s19921992sp a gr 000 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER | |
| Copyright or legal deposit number | M.14.618 |
| Date | 1992 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8476158203 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DO-SdBDB |
| Language of cataloging | spa |
| Transcribing agency | DO-SdBDB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | e-sp |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .V35 1992 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Valls, Josep-Francesc, |
| Dates associated with a name | 1947- |
| 245 ## - TITLE STATEMENT | |
| Title | La imagen de marca de los países / |
| Statement of responsibility, etc. | Josep-Francesc Valls. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 267 páginas : |
| Other physical details | ilustraciones a blanco y negro ; |
| Dimensions | 24 cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Serie McGraw-Hill de Management |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Prólogo, xi -- |
| Title | Introducción, xiii -- |
| -- | Capítulo 1. Nuevo entorno de los modelos de la relación comunicativa, 1 -- |
| -- | Capítulo 2. Uso y utilidad de la imagen de marca de país, 32 -- |
| -- | Capítulo 3. Medida de la imagen de marca de país (IMP), 89 Capítulo 4. Diseño de la política de acción comunicativa de la imagen de marca de país, 115 -- |
| -- | Capítulo 5. Experiencias de IMP en distintos países, 185. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Comercialización. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Monografía - Colección General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca «Juan Pablo Duarte» | SUCURSAL JUAN PABLO DUARTE | Estantería | 03/12/2023 | HF 5415 .V35 1992 | 1022586 | 03/12/2023 | 03/12/2023 | Monografía - Colección General |