Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01370nam a2200241 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00000000000000002128 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240507094838.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010101s19981998dr a gr 001 0 spa d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
nwdr |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HG 2819 .P6C3 1998 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Incidencia de las actividades mercadológicas en la comercialización de la tarjeta de débito en la ciudad de Santo Domingo. Caso Banco Popular Dominicano / |
| Statement of responsibility, etc. |
Catalina R. Castillo M., Cristina A. Castillo M. y Sanya R. Gonzalez G. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Santo Domingo : |
| Name of publisher, distributor, etc. |
UASD, |
| Date of publication, distribution, etc. |
1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
43, [21]hojas : |
| Other physical details |
ilustraciones a color ; |
| Dimensions |
28 cm. |
| 505 1# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introducción, 1 -- <br/> |
| Title |
1. Aspectos generales del mercado de la tarjeta de débito en la ciudad de Santo Domingo, 1 -- <br/> |
| -- |
2. Banco popular dominicano, 10 -- <br/> |
| -- |
3. Marco conceptual de la mezla mercadológica, 14 -- <br/> |
| -- |
4. Aplicación de las actividades mercadológicas en la comercialización de la tarjeta de débito "cash ATH" del banco popular dominicano, 22 -- <br/> |
| -- |
5. Análisis de los resultados obtenidos en la investigación (caso de estudio), 40 -- <br/> |
| -- |
Conclusión -- <br/> |
| -- |
Recomendación --<br/> |
| -- |
Bibliografía --<br/> |
| -- |
Anexos.<br/> |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Castillo M., Cristina A. |
| 610 2# - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Banco Popular Dominicano. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercialización. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
UASD. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
| Source of classification or shelving scheme |
Library of Congress Classification |
