Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01614nam a22002771 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00471 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312192101.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100101s19831983mx f f 001 e spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9681314131 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-mx |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
G 155 .A1 .K26 1983 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kaiser, Charles. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Turismo : |
| Remainder of title |
planeación y desarrollo / |
| Statement of responsibility, etc. |
Charles Kaiser y Larry E. Helber ; traductor Xavier Ochoa Álvarez ; introducción Peter V. Ueberroth. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Primera edición. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
México, D.F. : |
| Name of publisher, distributor, etc. |
Diana, |
| Date of publication, distribution, etc. |
1983. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
230 páginas : |
| Other physical details |
ilustraciones ; |
| Dimensions |
22 cm. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introducción, 9 -- |
| Title |
Prefacio, 11 -- |
| -- |
1. Planeación: la clave del éxito, 15 -- |
| -- |
2. Planeación y el éxito, 28 -- |
| -- |
3. Un proceso para la planeación turística, 37 -- |
| -- |
4. Iniciación, 53 -- |
| -- |
5. Análisis de mercadeo y de recursos, 66 -- |
| -- |
6. Planeación conceptual, 85 -- |
| -- |
7. Tiempo de decisión, 96 -- |
| -- |
8. El plan maestro, 102 -- |
| -- |
9. Operaciones y programas gubernamentales, 109 -- |
| -- |
10. Planeación económica, 128 -- |
| -- |
11. Adquisición de terreno y desarrollo del lugar, 135 -- |
| -- |
12. Transporte, 143 -- |
| -- |
13. Infraestructura, 160 -- |
| -- |
14. Alojamientos, 171 -- |
| -- |
15. Industrias de apoyo, 183 -- |
| -- |
16. Desenvolvimiento de los recursos humanos, 193 -- |
| -- |
17. Mercadeo, 210 -- |
| -- |
18. Evaluación y dirección para un crecimiento continuo, 224 -- |
| -- |
Índice, 226. |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Introductory phrase |
Título original. |
| Title statement of original |
Tourism: planning & development. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Helber, Larry E. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Turismo. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hoteles. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ochoa Álvarez, Xavier., |
| Relator term |
traductor. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
