Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01308nam a2200277 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
02928 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312192203.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
971107s19811981sp a fr 000 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Copyright or legal deposit number |
B39898 |
| Date |
1980 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8425505704 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-sp |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 2341 |
| Item number |
.E82 no.3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Francois, Andre R. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
La pequeña y mediana empresa : |
| Remainder of title |
su marketing básico / |
| Statement of responsibility, etc. |
A.R. Francois ; traducida por Joan Farré Miró. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Barcelona : |
| Name of publisher, distributor, etc. |
Editorial Hispano Europea, |
| Date of publication, distribution, etc. |
1981. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
207 páginas ; |
| Dimensions |
22 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Colección Esade. Estudios de la pequeña y mediana empresa / dirigida por Josep Chías i Suriol. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Advertencia, 5 -- |
| Title |
Introducción, 7 -- |
| -- |
1. Oportunidad y objetivos del marketing, 9 -- |
| -- |
2. Conocimiento del mercado, 27 -- |
| -- |
3. Los estudios de mercado, 35 -- |
| -- |
4. El plan de marketing, 63 -- |
| -- |
5. Estudio de productos, 91 -- |
| -- |
6. Técnica de la venta, 111 -- |
| -- |
7. La distribución, 125 -- |
| -- |
8. Publicidad, promoción de ventas, dinámica comercial, 139 -- |
| -- |
9. La posventa, 171 -- |
| -- |
10. Marketing y expansión, 181 -- |
| -- |
Conclusión, 199. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pequeña y mediana empresa. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercialización. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pequeña y mediana empresa. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
