Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01631nam a2200301 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
02931 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312192203.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
971107s19801980sp fr 000 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Copyright or legal deposit number |
B28345 |
| Date |
1980 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8425505615 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-sp |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 2341 |
| Item number |
.E82 no.4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Allsopp, Michael. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
La pequeña y mediana empresa : |
| Remainder of title |
su gestión ante la competencia / |
| Statement of responsibility, etc. |
por Michael Allsopp ; traducida por Fernando Díaz de San Pedro. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Barcelona : |
| Name of publisher, distributor, etc. |
Editorial Hispano Europea, |
| Date of publication, distribution, etc. |
1980. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
200 páginas ; |
| Dimensions |
22 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Colección Esade. |
| -- |
estudios de la pequeña y mediana empresa / dirigida por Josep Chías i Suriol. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Agradecimiento, 5 -- |
| Title |
Introducción, 7 -- |
| -- |
1. Escala, impacto y consecuencias de las dificultades financieras, 13 -- |
| -- |
2. La dinámica de la ruina, 29 -- |
| -- |
3. Las causas del fracaso, 37 -- |
| -- |
4. La influencia del cambio, 53 -- |
| -- |
5. Fallos en la planificación, organización y control, 61 -- |
| -- |
6. Evaluación: la jaula de las circunstancias, 85 -- |
| -- |
7. Estrategia de supervivencia, 97 -- |
| -- |
8. Tácticas de supervivencia. Mejora de las ventas, 135 -- |
| -- |
9. La lucha por la supervivencia, 157 -- |
| -- |
10. Posición personal de los directores, 171 -- |
| -- |
11. El fracaso en el mundo no comercial, 181 -- |
| -- |
12. El futuro, 189. |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Introductory phrase |
Título original. |
| Title statement of original |
Survival in business. Analysis of success and failure. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pequeña y mediana empresa. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Competencia. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Competitividad. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pequeña y mediana empresa. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
