Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01320nam a2200265 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
03743 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312192225.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100101s19631963mx a gr 000 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Date |
1963 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-mx |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 .2 .A55 1963 |
| 110 ## - MAIN ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
American Management Association. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Mercados y sus técnicas de investigación : |
| Remainder of title |
guía para el gerente de ventas / |
| Statement of responsibility, etc. |
American Management Association. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Tercera edición en español. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
México : |
| Name of publisher, distributor, etc. |
Reverté, |
| Date of publication, distribution, etc. |
1963. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
50 páginas : |
| Other physical details |
ilustraciones a blanco y negro ; |
| Dimensions |
23 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Serie sobre mercadotecnia de la American Association ; |
| Volume/sequential designation |
89 |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
La revolución de la mercadotecnia / |
| Statement of responsibility |
por Elbridg Haynes, 1 -- |
| Title |
Practicas de la empresa en el estudio de mercados / |
| Statement of responsibility |
por Richard D. Crisp, 7 -- |
| Title |
Como mantener su línea de productos al día / |
| Statement of responsibility |
por Robert F. Dick, 20 -- |
| Title |
El creciente desafío del autoservicio en el menudeo / |
| Statement of responsibility |
por Datus W. Berlin, 27 -- |
| Title |
Promoción mediante el artículo de atracción en tiendas de autoservicio / |
| Statement of responsibility |
por Myers B. Marcus, 35 -- |
| Title |
Perspectivas para negocios con menos gastos de defensa / |
| Statement of responsibility |
por M. Joseph Meehan, 43. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Estudios de mercado. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Ventas. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
