Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01589nam a2200325 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
03752 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312192225.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100101s19841984mx a g 001 0 espsd |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9684514557 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
mx |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 .2 .H37 1984 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harris, E. Edward |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Investigación de mercados / |
| Statement of responsibility, etc. |
E. Edward Harris, Eugene L. Dorr ; revisión técnica Alvaro Gallart ; traducción Hortensia Corona Rodríguez de Contín. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Segunda edición. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
México, D.F. : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
1984. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 151 páginas : |
| Other physical details |
ilustradas ; |
| Dimensions |
27 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Curso práctico de mercadotecnia McGraw-Hill ; |
| Volume/sequential designation |
1 |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Prefacio, vii -- |
| Title |
1. El proceso de toma de decisiones en la investigación de mercados, 1 -- |
| -- |
2. Información necesaria para la toma de decisiones de mercadotecnia, 19 -- |
| -- |
3. Planeación de la investigación, 45 -- |
| -- |
4. Recopilación de datos secundarios, 59 -- |
| -- |
5. Recopilación de datos primarios, 83 -- |
| -- |
6. El muestreo y la capacitación de entrevistadores, 107 -- |
| -- |
7. Preparación y presentación del informe de investigación, 123 -- |
| -- |
8. Proyectos de investigación de mercados en la educación de mercadotecnia, 141. |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Introductory phrase |
Titulo original. |
| Title statement of original |
Marketing research. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercado. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Estudios de mercado. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercialización. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harris, E. Edward. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dorr, Eugene L. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Corona de Contin, Hortensia. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gallart, Álvaro., |
| Relator term |
revisión técnica. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
