Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01104nam a2200241 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
03767 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312192225.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100101s19661966sp a gr 001 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Copyright or legal deposit number |
M.2256 |
| Date |
1966 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-sp |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 .B45 1966 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Benesch, Hellmuth. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Psicología de la actividad comercial / |
| Statement of responsibility, etc. |
Hellmuth Benesch ; traducción José María Alvarez. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Madrid : |
| Name of publisher, distributor, etc. |
Rialp, |
| Date of publication, distribution, etc. |
1966. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
194 páginas : |
| Other physical details |
ilustraciones a blanco y negro ; |
| Dimensions |
24 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
La empresa y el hombre ; |
| Volume/sequential designation |
29 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Prólogo, 9 -- |
| Title |
1. Actividad comercial y psicología, 11 -- |
| -- |
2. Estudio de la mercancía en su aspecto psicológico, 18 -- |
| -- |
3. Psicología de la compra, 38 -- |
| -- |
4. La psicología del comprador, 57 -- |
| -- |
5. Psicología de la venta, 85 -- |
| -- |
6. Psicología de la publicidad, 124 -- |
| -- |
7. Metodología de la psicología de la actividad comercial, 165 -- |
| -- |
8. La psicología de la actividad mercantil como profesión, 186. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercialización. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
