Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01720nam a2200277 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
03773 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312192225.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
971107s19901990sp o gr 001 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Copyright or legal deposit number |
B.45.9501989 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8401611695 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-sp |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 .C87 1990 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Curso de dirección comercial y marketing. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Barcelona : |
| Name of publisher, distributor, etc. |
Plaza & Janes Editores, |
| Date of publication, distribution, etc. |
1990. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
3 volumenes : |
| Other physical details |
ilustraciones a color ; |
| Dimensions |
30 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
La empresa. Dirección y administración |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Contiene. v.1-2 Marketing Mix- v.3 La estrategia comercial. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
VOLUMEN I. -- |
| Title |
Políticas de selección y de segmentación de mercados / |
| Statement of responsibility |
Vicente Font Pascual, 1 -- |
| Title |
El producto / |
| Statement of responsibility |
Josep Chías Suriol, 21 -- |
| Title |
Política de precios / |
| Statement of responsibility |
Josep A. Segarra Torres, 41 -- |
| Title |
La fuerza de ventas / |
| Statement of responsibility |
Enrique Ortega, 81. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
VOLUMEN II. -- |
| Title |
La publicidad / |
| Statement of responsibility |
Luis Bassat, 101 -- |
| Title |
Las promociones de ventas / |
| Statement of responsibility |
John A. Quelch, 121 -- |
| Title |
La investigación comercial / |
| Statement of responsibility |
Jose M. Ferre Trenzano, 141 -- |
| Title |
El comportamiento del consumidor / |
| Statement of responsibility |
Jagdish N. Sheth, Dennis E. Garret, 161 -- |
| Title |
Planes y programas comerciales / |
| Statement of responsibility |
Joan Ginebra Torra, 181. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
VOLUMEN III. -- |
| Title |
La ejecución de la estrategia comercial / |
| Statement of responsibility |
Thomas V. Bonoma, Lluís G. Renart, 201 -- |
| Title |
El márketing directo / |
| Statement of responsibility |
Ramon Guardia Massó, 221 -- |
| Title |
La gestión de las empresas detallistas / |
| Statement of responsibility |
José A. Mustienes, 241 -- |
| Title |
La comercialización de los productos industriales / |
| Statement of responsibility |
José M. a Rabanal Herrera, Joan B. Renart Cava, 261 -- |
| Title |
El marketing internacional / |
| Statement of responsibility |
Francesc Granell I Trias, 281. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercialización. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
