Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01289nam a2200241 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
03775 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312192226.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100101s19641964sp a gr 001 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Copyright or legal deposit number |
B.25406 |
| Date |
1964 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-sp |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 .F39 1964 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Faville, David E. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
casos prácticos / |
| Statement of responsibility, etc. |
por David E. Faville. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Barcelona : |
| Name of publisher, distributor, etc. |
Hispano Europea, |
| Date of publication, distribution, etc. |
1964. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
518 páginas : |
| Other physical details |
ilustraciones a blanco y negro ; |
| Dimensions |
21 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Biblioteca de dirección, organización y administración de empresas |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Prefacio, v -- |
| Title |
1. Actitudes del consumidor, 3 -- |
| -- |
2. Empleo de la investigación mercadológica en la adopción de decisiones, 55 -- |
| -- |
3. Planeamiento, política y desarrollo de productos, 99 -- |
| -- |
4. Selección de los canales de distribución, 149 -- |
| -- |
5. Adopción de cambios en la utilización de los canales de distribución, 203 -- |
| -- |
6. Dirección de la venta personal, 241 -- |
| -- |
7. Política publicitaria, 317 -- |
| -- |
8. Dirección de la promoción de ventas, 373 -- |
| -- |
9. Consideraciones en torno al precio en la estrategia mercadológica, 417 -- |
| -- |
10. Programas de mercadización, 467. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercialización. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
