Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
02849nam a2200289 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
03790 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312192226.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100101s19771977sp a gr 001 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Copyright or legal deposit number |
B.38.095 |
| Date |
1977 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8425504821 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-sp |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 .P7 1977 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brown, Milton P. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Problemas de marketing : |
| Remainder of title |
análisis de casos prácticos / |
| Statement of responsibility, etc. |
por Miltón P. Brown, Richard N. Cardozo, Scott M. Cunningham, Walter J. Salmon y Ralph G. M. Sultan ; traducción Enriquez Muñoz Latorre. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Barcelona : |
| Name of publisher, distributor, etc. |
Hispano Europea, |
| Date of publication, distribution, etc. |
1977. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
2 t. : |
| Other physical details |
ilustraciones a blanco y negro ; |
| Dimensions |
22 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Colección ESADE. Estudios de la empresa |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Tomo I. -- |
| Title |
Prefacio, 5 -- |
| -- |
Sección primera. Demanda, 7 -- |
| -- |
1. El tenis en pista cubierta de Hayes, 13 -- |
| -- |
2. Merlin corporation, 29 -- |
| -- |
3. El programa ¡Viva mejor con la electricidad!, 55 -- |
| -- |
4. Los ferrocarriles nacionales canadienses, 81 -- |
| -- |
Sección segunda. Publicidad y venta personal (comunicaciones), 113 -- |
| -- |
5. Indian Head Mills, Inc., 131 -- |
| -- |
6. Drexel Furniture Company, 161 -- |
| -- |
7. Laboratorios Strasenburgh, 209 -- |
| -- |
8. La Quaker Oats Company. El cereal Life, 233 -- |
| -- |
9. United States Plywood Corporation, 277 -- |
| -- |
10. Bulova Watch Company, Inc. (A), 327 -- |
| -- |
11. Bulova Watch Company, Inc. (B), 345 -- |
| -- |
12. La Westinghouse Electric Corporation, 359 -- |
| -- |
Sección tercera. Selección de los canales de distribución, 409 -- |
| -- |
13. Allegheny Ludlum Steel Corporation, 439 -- |
| -- |
14. C. H. Masland and sons, 467 -- |
| -- |
15. Volkswagen of America, Inc., 489 -- |
| -- |
16. Cimarron Oil Company, 525 -- |
| -- |
17. Edmunds Company, 553. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Tomo II. -- |
| Title |
Sección cuarta. Investigación del mercado, 5 -- |
| -- |
18. La Garfield tire Company, 17 -- |
| -- |
19. División Maxwell House, 55 -- |
| -- |
20. Gillette Safety Razor Company, 93 -- |
| -- |
21. Vine Dairy Company, 119 -- |
| -- |
22. La Fremont Foods Company, 127 -- |
| -- |
23. G. H. Nelson Company, 191 -- |
| -- |
24. Dewey & Almy Chemical Division, 199 -- |
| -- |
25. La Sheraton Corporation, 217 -- |
| -- |
26. La Kennedy Capacitor, 253 -- |
| -- |
27. Boston Edison Company, 289 -- |
| -- |
28. K-B Products Corporation, 319 -- |
| -- |
Sección sexta. Política de productos, 345 -- |
| -- |
29. Ace Supermarkets, Inc., 365 -- |
| -- |
30. Liberty Mutual Insurance Company, 391 -- |
| -- |
31. Ames company, Inc., 433 -- |
| -- |
32. General Foods Division Post (A), 459 -- |
| -- |
33. General Foods Division Post (B), 503 -- |
| -- |
34. General Foods Division Post (C), 541 -- |
| -- |
Sección séptima. Programas de Marketing, 581 -- |
| -- |
35. Oland and Son, Limited, 593 -- |
| -- |
36. WTS-Pharmacraft Desodorente Fresh, 619 -- |
| -- |
37. Ludlow corporation, 659 -- |
| -- |
38. Hesper Silver Company, 687. |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Introductory phrase |
Titulo original. |
| Title statement of original |
problems in Marketing. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercialización. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brown, Milton P. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
