Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01294nam a2200265 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
03804 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312192226.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
950613s19921992sp a gr 001 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Copyright or legal deposit number |
M.39.037 |
| Date |
1992 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8473560787 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-sp |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 .V45 1992 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vela, Carmelina. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Fundamentos de marketing / |
| Statement of responsibility, etc. |
Carmelina Vela y Olga Bocigas ; portada Carla Esteban. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Madrid : |
| Name of publisher, distributor, etc. |
ESIC Editorial, |
| Date of publication, distribution, etc. |
1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii,581 páginas : |
| Other physical details |
ilustraciones a blanco y negro ; |
| Dimensions |
24 cm. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Colección Universidad ; |
| Volume/sequential designation |
8 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Prólogo, VII -- |
| Title |
Prologue, IX -- |
| -- |
Tema 1. Introducción al marketing, 1 -- |
| -- |
Tema 2. La función marketing, 35 -- |
| -- |
Tema 3. El mercado, 59 -- |
| -- |
Tema 4. El producto, 97 -- |
| -- |
Tema 5. El precio, 197 -- |
| -- |
Tema 6. La distribución, 243 -- |
| -- |
Tema 7. La comunicación, 289 -- |
| -- |
Tema 8. La publicidad, 335 -- |
| -- |
Tema 9. La promoción de ventas y las relaciones públicas, 393 -- |
| -- |
Tema 10. La venta personal, 429 -- |
| -- |
Tema 11. La investigación comercial, 461 -- |
| -- |
Tema 12. La planificación comercial, 503 -- |
| -- |
Tema 13. Organización y control comercial, 537. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercialización. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bocigas, Olga. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
