Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01362nam a2200253 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
03834 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230312192227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100101s19901990sp a gr 001 0 spa d |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Copyright or legal deposit number |
M.3.395 |
| Date |
1990 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8487189431 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DO-SdBDB |
| Language of cataloging |
spa |
| Transcribing agency |
DO-SdBDB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-sp |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5438 .8 .C6P5 1990 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Piestrak, Daniel. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Los siete factores clave del marketing estratégico : |
| Remainder of title |
la batalla competitiva / |
| Statement of responsibility, etc. |
Daniel Piestrak ; diseño de cubierta J. Luis Telleria ; traducción Claudio L. Soriano Soriano. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Madrid : |
| Name of publisher, distributor, etc. |
Ediciones Díaz de Santos, |
| Date of publication, distribution, etc. |
1990. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
154 páginas : |
| Other physical details |
ilustraciones a blanco y negro ; |
| Dimensions |
22 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introducción, ix -- |
| Title |
Capítulo 1. Identificando su universo competitivo, 1 -- |
| -- |
Capítulo 2. Conociendo y comprendiendo a sus competidores, 17 -- |
| -- |
Capítulo 3. Autodiagnóstico, 33 -- |
| -- |
Capítulo 4. El análisis estratégico y las estrategias competitivas, 63 -- |
| -- |
Capítulo 5. La batalla, instrumento de motivación interna, 85 -- |
| -- |
Capítulo 6. Los factores del éxito, 109 -- |
| -- |
Capítulo 7. Los medios de control y regulación, 123 -- |
| -- |
Conclusión, 141 -- |
| -- |
Bibliografía, 143 -- |
| -- |
Apéndice del editor, 145. |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Introductory phrase |
Titulo original. |
| Title statement of original |
les 7 clés du marketing stratégique. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comercialización. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Monografía - Colección General |
