La Eficacia de la investigación y desarrollo de la mercadotecnia para la gerencia de mercadeo: una valoración. = The effectiveness of marketing's "R & D" for marketing management: an assessment / (Registro nro. 8912)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00845nam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | C00004056c-1 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230221174515.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100101s1980 mx |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | mx |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G. |
| 245 13 - TITLE STATEMENT | |
| Title | La Eficacia de la investigación y desarrollo de la mercadotecnia para la gerencia de mercadeo: una valoración. = The effectiveness of marketing's "R & D" for marketing management: an assessment / |
| Statement of responsibility, etc. | John G. Myers, Stephen A. Greyser, William F. Massy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Name of publisher, distributor, etc. | Publicaciones Ejecutivas de México, S.A, |
| Date of publication, distribution, etc. | 1980. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 19 p. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Journal of Marketing en español ; |
| Volume/sequential designation | 2 |
| 610 ## - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Comercialización. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Estudios de mercado. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Investigación. |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | México. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Greyser, Stephen A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Massy, William F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Monografía - Colección General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca «Juan Pablo Duarte» | SUCURSAL JUAN PABLO DUARTE | Estantería | 02/21/2023 | F 0412 No. 2 | 1005740 | 02/21/2023 | 02/21/2023 | Monografía - Colección General |