Mercadotecnia y relaciones públicas : (Registro nro. 8915)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00939nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | C00004059c-3 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DO-SdBDB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230221174516.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100101s19801980mx a gr 000 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DO-SdBDB |
| Language of cataloging | spa |
| Transcribing agency | DO-SdBDB |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | mx |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | F 0412 |
| Item number | No. 5 |
| 060 #0 - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | MV2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Dates associated with a name | 1931- |
| 245 10 - TITLE STATEMENT | |
| Title | Mercadotecnia y relaciones públicas : |
| Remainder of title | debieran ser ¿socios o rivales? / |
| Statement of responsibility, etc. | Philip Kotler, William Mindak. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Name of publisher, distributor, etc. | American Marketing Association, |
| Date of publication, distribution, etc. | 1980. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 11 p. : |
| Other physical details | il. ; |
| Dimensions | 27 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | American Marketing Association. Journal of marketing en español ; |
| Volume/sequential designation | 5 |
| 534 ## - ORIGINAL VERSION NOTE | |
| Introductory phrase | Título original: Marketing and public relations. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Comercialización. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relaciones públicas. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mindak, William. |
| 830 #1 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | American Marketing Association. Journal of marketing en español. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Monografía - Colección General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca «Juan Pablo Duarte» | SUCURSAL JUAN PABLO DUARTE | Estantería | 02/21/2023 | F 0412 No. 5 | 1005743 | 02/21/2023 | 02/21/2023 | Monografía - Colección General |