Un Estudio sobre las generalizaciones mercadotécnicas = A study of marketing generalization (Registro nro. 8936)
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000 -LEADER | |
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fixed length control field | 00662nam a2200217 4500 |
001 - CONTROL NUMBER | |
control field | C00004080c |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230221174519.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100101s1980 mx |
041 0# - LANGUAGE CODE | |
Language code of text/sound track or separate title | spa |
043 ## - GEOGRAPHIC AREA CODE | |
Geographic area code | mx |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Leone, Robert P. |
245 13 - TITLE STATEMENT | |
Title | Un Estudio sobre las generalizaciones mercadotécnicas = A study of marketing generalization |
Statement of responsibility, etc. | / Robert P. Leone, Randall L. Schultz. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | México |
Name of publisher, distributor, etc. | : Publicaciones Ejecutivas de México, S.A. |
Date of publication, distribution, etc. | , 1980 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 11 p. |
490 0# - SERIES STATEMENT | |
Series statement | Journal of Marketing en español |
Volume/sequential designation | ; 1. |
610 ## - SUBJECT ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | Comercialización. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Comercialización. |
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
Geographic name | México. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Schultz, Randall L. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Monografía - Colección General |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Biblioteca «Juan Pablo Duarte» | SUCURSAL JUAN PABLO DUARTE | Estantería | 02/21/2023 | F 0412 No. 30 | 1005764 | 02/21/2023 | 02/21/2023 | Monografía - Colección General |