Microeconomics for MBAs : the economic way of thinking for managers / Richard B. Mckenzie, Dwight R. Lee.

Preface, xv -- How to use this book, xxiv -- List of online perspectives, xxvi -- List of further readings online, xxvii -- List of online video modules, xxviii -- Book I. The market economy, overview and application -- 1. Microeconomics: a way of thinking about business, 3 -- Part A. Theory and public policy applications , 7 -- Part B. Organizational economics and management, 31 -- 2. Principles of rational behavior in society and business, 41 -- Part A. Theory and public policy applications, 42 -- Part B. Organizational economics and management, 55 -- 3. Competitive product markets and firm decisions, 80 -- Part A. Theory and public policy applications, 81 -- Part B. Organizational economics and management, 108 -- 4. Applications of the economic way of thinking: domestic government and management policies, 127 -- Part A. Theory and public policy applications, 128 -- 5. Applications of the economic way of thinking: international and environmental economics, 163 -- Part A. Theory and public policy applications, 165 -- Book II. Demand and production theory -- 6. Consumer choice and demand in traditional and network markets, 211 -- Part A. Theory and public policy applications, 212 -- 7. Production costs and the theory of the firm, 245 -- Part A. Theory and public policy applications, 247 -- Part B. Organizational economics and management, 261 -- 8. Production costs in the short run and long run, 287 -- Part A. Theory and public policy applications, 289 -- Part B. Organizational economics and management, 301 -- Book III. Competitive and monopoly market structures -- 9. Firm production under idealized competitive conditions, 329 -- Part A. Theory and public policy applications, 330 -- Part B. Organizational economics and management, 352 -- 10. Monopoly power and firm pricing decisions,367 -- Part A. Theory and public policy applications,368 -- Part B. Organizational economics and management, 395 -- 11. Firm strategy under imperfectly competitive market conditions, 415 -- Part A. Theory and public policy applications ,417 -- Part B. Organizational economics and management, 438 -- 12. Competitive and monopsonistic labor markets, 454 -- Part A. Theory and public policy applications, 456 -- Part B. Organizational economics and management, 474 -- References, 492 -- Index, 513.