Corporate public relations : arm of modern management / John W. Hill.

Preface, vii -- I. What public relations is, 1 -- II. The making of values, 9 -- III. The erosion of management's function, 22 -- IV. The political attacks on "bigness", 34 -- V. Building understanding among corporate owners, 45 -- VI. Elements of sound corporate policy, 50 -- VII. Can public opinion be changed?, 59 -- VIII. Grassroots-or the home community, 72 -- IX. Management's nearest public-Employees, 86 -- X. Employee communications: how effective?, 94 -- XI. The sacred right of petition, 106 -- XII. Industry-education cooperation-Investment in the future, 118 -- XIII. Associations-the common voice of corporations, 13 -- XIV. The creed of American business, 138 -- XV. International public relations- new horizons for industry, 148 -- XVI. Conclusion, 163 -- Index, 174.