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The future of national tourism offices = L'avenir des organisations nationales du tourisme.
Tipo de material:
TextoIdioma: Inglés Detalles de publicación: Madrid : World Tourism Organization, 1999.Descripción: 121 páginas : ilustraciones, gráficas a blanco y negro. ; 29 cmISBN: - 9284403340
- G 155 .A1W67 1999
Contenidos:
Official opening, 7 -- Introduction: new trends in destination marketing: the strategic issues, 19 -- I. Challenges for the new millennium, 33 -- II. Key factors governing the success of some countries, 63 -- First round table: innovations in destination marketing the outlook of NTO directors / Session Chairman: Mr. Walter Leu, Executive director of ETC, 79 -- Second round table: what stakeholders expect expect NTOs to deliver the viewpoints of government and the travel trade, Session chaiman: prof. Dr. Urbain Claeys, ETAG chaiman, 91 -- Participants, 93 -- Summary and conclusions, 111.
| Tipo de ítem | Biblioteca actual | Signatura | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|
| Monografía - Colección General | SUCURSAL JUAN PABLO DUARTE Estantería | G 155 .A1W67 1999 (Navegar estantería(Abre debajo)) | Disponible | 1024996 |
Official opening, 7 -- Introduction: new trends in destination marketing: the strategic issues, 19 -- I. Challenges for the new millennium, 33 -- II. Key factors governing the success of some countries, 63 -- First round table: innovations in destination marketing the outlook of NTO directors / Session Chairman: Mr. Walter Leu, Executive director of ETC, 79 -- Second round table: what stakeholders expect expect NTOs to deliver the viewpoints of government and the travel trade, Session chaiman: prof. Dr. Urbain Claeys, ETAG chaiman, 91 -- Participants, 93 -- Summary and conclusions, 111.
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