Contemporary perspectives in international business / [editores] Harold W. Berkman, Ivan R. Vernon.

Incluye bibliografía e índice.

To the instructor / Harold W. Berkman, xvii -- To the student / Harold W. Berkman, xix -- Foreword / Edward J. Fox, xxi -- Introduction by the author, xxiii -- Part I. Theory and dimensions of international business, 1 -- Section 1. The economics of international business, 3 -- 1. Changing views comparative advantage / Thomas M. Humphrey, 3 -- 2. The new international production / Judd Polk, 16 -- 3. The new international monetary system: some issues / Malcolm Knight and Joanne Salop, 29 -- Fluctuating exchange rates and world trade / Bahram Nowzad, 37 -- Commentary and look to the future / V. H. Kirpalani, 45 -- Part II. Financial and accounting processes, 49 -- Section 1. The finance functions, 51 -- 5. International monetary management / William J. Smollen, 51 -- 6. Sources and types of financing / Animesh Ghoshal and Norlin Ruechhoff, 57 -- 7. Management of foreign exchange risk with forward contracts / Karen M. Frey, 62 -- 8. An introduction to modern international banking services / Arthur Binns, 70 -- Section 2. International accounting and taxation, 77 -- 9. Taxing Americans abroad: New U.S. tax law may affect business in Europe / Paul Lewis, 77 -- 10. Tax havens explained / Milka Casanegra de Jantscher, 83 -- 11. Accounting for international transactions / Lucian G. Conway, Jr., 93 -- 12. The international accounting standards committee: its purpose and status / Joseph P. Cummings, 104 -- Commentary and a look to the future / Norlin Rueschhoff, 110 -- Part III. Management processes, 113 -- Section 1. Personnel and labor relations, 115 -- 13. Establishing and measuring management´s nonfinancial performance / Donald P. Brennan, 115 -- 14. The international executive´s baggage: cultural values of the American frontier / Theodore O. Wallin, 122 -- 15. How the free trade Union Movement views multinational enterprise / Benjamin A. Sharman, 135 -- Section 2. International management, 144 -- 16. Communication: key to corporate survival / Orville L. Freeman, 144 -- 17. Forms of international business involvement / James B. Townsend, 151 -- 18. Political problems of American business managers abroad / Zarko G. Bilbija, 162 -- Commentary and a look to the future / S. Benjamin Prasad, 172 -- Part IV. Marketing processes, 173 -- Section 1. International marketing, 175 -- 19. Overseas, culligan found water hard, marketing easier / Donald M. Hintz, 175 -- 20. Penetrating international markets: key considerations for smaller firms / Donald W. Hackett, 182 -- 21. Strengthening foreign marketing programs / Vinay Kothari, 191 -- Section 2. International advertising, 197 -- 22. International advertising revisited / Robert D. Tamilia, 197 -- 23. Coordinating international advertising / Dean M. Peebles, John K. Ryans, Jr. and Ivan R. Vernon, 206 -- Section 3. Exporting procedures, 217 -- 24. The role of the export traffic manager / F. R. Lineaweaver, Jr., 217 -- 25. Setting up your own export department / Charles A. Nekvasil, 225 -- Commentary and a look to the future / John K. Ryans, Jr., 231 -- Part V. The multinational and the state, 235 -- Section 1. Nation-State objections to the multinational firm, 235 -- 26. Storm over the multinational: problems and prospects / Raymond Vernon, 237 -- 27. Corporate ethics: who cares / Harold W. Berkman, 254 -- Section 2. Legal restraints and guidelines for international business conduct, 264 -- 28. Interdependence and transnational corporations: a view from the United Nations / Klaus A. Sahlgren, 264 -- 29. Declaration on international investment and multinational enterprises / Organization for Economic Co-operation and Development, 270 -- 30. Opportunities for mutual action by government and business leaders in 1997 / Lee L. Morgan, 282 -- Section 3. Corporate Statesmanship, the government, and host country goals, 287 -- 31. Strengthening government relations through corporate “statesmanship” / Henry R. Geyelin, 287 -- 32. What multinationals should know / Dion L. de Beer, 291 -- Commentary and a look to the future / Duane Kujawa, 300 -- Part VI. The markets for international business firms, 305 -- Section 1. International business: the industrialized countries, 307 -- 33. Successful marketing in Japan: guidelines and recommendations / Robert H. Luke, Jr., 307 -- Section 2. International business: LDCs, 316 -- 34. Development policy and the interdependence of the western hemisphere / H. E. Alejandro Orfila, 316 -- 35. Doing business in the Mideast: the game is rigged / Daniel M. Searby, 321 -- Section 3. International business: the command economies, 333 -- 36. East-west trade / Robert W. Clawson, 333 -- 37. 1977 the year of change for marketing in China / Christopher E. Stowell, 347 -- Commentary and look to the future / Robert M. Barath and Irene Lange, 355 -- About the authors, 363 -- About de contributors, 356 -- Name index, 369 -- Subject index, 375.