Sense & respond : capturig value in the networ era / Edited by Stephen P. Bradley and Richard L. Nolan.
Tipo de material: TextoIdioma: Inglés Detalles de publicación: Boston, Massachusetts : Harvar Busines School Press, 1998.Descripción: 339 páginas : ilustradas con gráficas ; 24 cmTema(s): Clasificación LoC:- HD 30 .37 .S47 1998
Tipo de ítem | Biblioteca actual | Signatura | Estado | Fecha de vencimiento | Código de barras |
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Monografía - Colección General | SUCURSAL JUAN PABLO DUARTE Estantería | HD 30 .37 .S47 1998 (Navegar estantería(Abre debajo)) | Disponible | 1022108 |
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Preface, vii -- Part one. Creating and capturing value -- 1. Capturing Value in the Network Era / Stephen P. Bradley and Richard 1. Nolan, 3 -- 2. The Converging Worlds of Telecommunication, Computing, and Entertainment / P. William Bane, Stephen P. Bradley, and David J. Collis, 31 -- 3. Telecommunications: Building the Infrastructure for Value Creation / Jerry A. Hausman, 63 -- Part two. Sensing the customer -- 4. Strategic Uncertainty and the Future of Online Consumer Interaction / Eric K. Clemons and Stephen P. Bradley, 85 -- 5. Delivering Customer Value through the World Wide Web / Kathy Biro, 107 -- 6. Using Geographic Information Systems to Sense and Respond to Customers / Brian E. Mennecke, Jack Dangermond, PJ Santoro, and Mark W. Darling, 123 -- 7. Seeing Through the Customer's Eyes with Computer Imaging / Gerald Zaltman and Linda J. Schuck, 145 -- Part. Three responding with capabilities -- 8. Product Development on the Internet / Marco Iansiti and Alan MacCormack, 175 -- 9. The Emergence of Internetworked Manufacturing / David M. Upton and Andrew P. McAfee, 201 -- 10. Virtual Value and the Birth of Virtual Markets John J. Sviokla, 221 -- 11. Real Shopping in a Virtual Store / Raymond R. Burke, 245 -- Part four. Transforming the organization -- 12. Inventing the Organizations of the Twenty-first Century: Control, Empowerment, and Information Technology / Thomas W. Malone, 263 -- 13. Virtual Teams: Using Communications Technology to Manage Geographically Dispersed Development Groups / Dorothy A. Leonard, Paul A. Brands, Amy Edmondson, and Justine Fenwick, 285 -- 14. Virtual Offices: Redefining Organizational Boundaries / Richard 1. Nolan and Hossam Galal, 299 -- Index, 321 -- About the Contributors, 331.
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