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Strategic management : concepts and cases / Peter Wright, Mark J. Kroll, John Parnell.

Tipo de material: TextoTextoIdioma: Inglés Detalles de publicación: New Jersey, N.Y. : Prentice Hall, 1998.Descripción: xvi, 372 páginas : ilustradas con gráficos ; 25 cmTema(s): Clasificación LoC:
  • HD 30 .28 .W73 1998
Contenidos:
Part I. The concepts and techniques of strategic management -- 1. Introduction to strategic management, 3 -- 2. External environmental opportunities and threats, 23 -- 3. The internal environment: the firm's resources, organizational mission, and goals, 55 -- 4. Corporate-level strategies, 89 -- 5. Corporate portfolio management and related issues, 113 -- 6. Business unit strategies, 135 -- 7. Functional strategies, 169 -- 8. Strategy implementation: organizational structure, 201 -- 9. Strategy implementation: leadership, power, and organizational culture, 229 -- 10. Strategic control process and performance, 259 -- 11. Strategic management and the world marketplace, 281 -- 12. Strategic management in not-for-profit organizations, 305 -- Part II. Cases in strategic management -- Strategic management case analysis C-I -- Goods producers -- Service providers -- Globar environment -- Small business -- Not-for-profit organizations -- Ethics and social responsibility.
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Monografía - Colección General SUCURSAL JUAN PABLO DUARTE Estantería HD 30 .28 .W73 1998 (Navegar estantería(Abre debajo)) Disponible 1023131

Part I. The concepts and techniques of strategic management -- 1. Introduction to strategic management, 3 -- 2. External environmental opportunities and threats, 23 -- 3. The internal environment: the firm's resources, organizational mission, and goals, 55 -- 4. Corporate-level strategies, 89 -- 5. Corporate portfolio management and related issues, 113 -- 6. Business unit strategies, 135 -- 7. Functional strategies, 169 -- 8. Strategy implementation: organizational structure, 201 -- 9. Strategy implementation: leadership, power, and organizational culture, 229 -- 10. Strategic control process and performance, 259 -- 11. Strategic management and the world marketplace, 281 -- 12. Strategic management in not-for-profit organizations, 305 -- Part II. Cases in strategic management -- Strategic management case analysis C-I -- Goods producers -- Service providers -- Globar environment -- Small business -- Not-for-profit organizations -- Ethics and social responsibility.

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