Management policy, strategy, and plans / Milton Leontiades.

Introduction: a conceptual framework for decision making, 1 -- Part I. Formulating policy, 21 -- Chapter 1. Policy formulation and the managerial factor, 21 -- Chapter 2. Scanning the environment, 38 -- Chapter 3. Evaluating the potential of current operations, 63 -- Part II. Formulating strategies, 79 -- Chapter 4. Strategies for evolution and change-background: evolution and diversification of business, 79 -- Chapter 5. Strategies for evaluation and change-evaluating external alternatives, 99 -- Chapter 6. Strategies for current operations evaluating internal alternatives, 116 -- Chapter 7. Strategies for current operations - product extension: R. J. Reynolds industries, 129 -- Chapter 8. Strategies for current operations-new investment: A. H. Robins, 135 -- Part III. Formulating plans, 143 -- Chapter 9. Planning for evolution and change - three valuable planning techniques, 143 -- Chapter 10. Planning for evolution and change - an acquisition analysis, 157 -- Chapter 11. Planning for evolution and change - new venture: fast-food chain, 174 -- Chapter 12. Planning for operations operational planning and the annual planning cycle, 185 -- Chapter 13. Planning for operations planning at IBM, 201 -- Chapter 14. Basics of financial analysis, 212 -- Part IV. Cases on strategy and plans, 251 -- Introduction: a guide to case analysis, 251 -- Index to authors and companies, 626 -- Index to subjects, 628.