An introduction to the american business enterprise / Jerry B. Poe.

Section I. The economic, political, and social environment of business, 4 -- 1. The economic basis of business, 4 -- 2. The role of profits, 30 -- 3. Business and government, 54 -- 4. The social responsibility of business, 80 -- Section II. Management of the business enterprise, 116 -- 5. Small business ownership, 116 -- 6. Management, 138 -- 7. Control, 162 -- Section III. Human elements of administration, 184 -- 8. Human relations and direction, 184 -- 9. Human resources management, 204 -- 10. Labor relations, 230 -- Section IV. The provision of goods and services, 256 -- 11. The marketing concept and the consumer, 256 -- 12. The marketing mix, 276 -- 13. Production, 304 -- 14. Understanding accounting statements, 328 -- 15. Financial institutions, 350 -- 16. Financial management, 384 -- Section VI. Business in a changing world, 406 -- 17. Computers, 406 -- 18. International business, 424 -- Glossary, 451 -- Index, 475.

1. The economic basis of business, 1 -- 2. The role of profits, 11 -- 3. Business and government, 21 -- 4. The social responsibility of business, 35 -- 5. Small business, 47 -- 6. Management, 57 -- 7. Control, 69 -- 8. Human relations and direction, 81 -- 9. Human resources management, 91 -- 10. Labor relations, 103 -- 11. The marketing concept and the consumer, 115 -- 12. The marketing mix, 125 -- 13. Production, 135 -- 14. Understanding accounting statements, 145 -- 15. Financial institutions, 157 -- 16. Financial management, 169 -- 17. Computers, 177 -- 18. International business, 189.