Competitive marketing strategies / by James W. Taylor.

Introduction, xi -- I. Why all smart businesses focus on competitive marketing strategies, 1 -- II. Understanding the importance of the PLC, 23 -- III. Measuring and analyzing marketing share, 55 -- IV. Incorporating costs, prices and the experience into competitive marketing strategies, 77 -- V. A step-by-step approach to finding your competitive advantage, 105 -- VI. Preparing a competitive analysis, 127 -- VII. Taking your competitive marketing analysis one step further, 143 -- VIII. Creating a competitive environment analysis, 153 -- IX. Refining your competitive marketing strategies, 179 -- X. The final plc stages in competitive strategy development, 199 -- XI. Developing strategies for high market share companies, 219 -- XII. Developing strategies for low market share companies, 235 -- XIII. Seven competitive strategy development techniques that work, 247 -- XIV. The people and progress aspects of competitive marketing strategies, 271.