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Business administration / by John A. Bryson ; preface Leroy Lewis.

Por: Colaborador(es): Tipo de material: TextoTextoIdioma: Inglés Detalles de publicación: New York : American Institute of Banking, 1954.Descripción: x, 436 páginas : ilustraciones a blanco y negro ; 23 cmTema(s): Clasificación LoC:
  • HF 5500 .B7 1954
Clasificación NLM:
  • MV2014
Contenidos:
I. The importance of business organization in our economy, 1 -- II. Legal forms of business organization, 20 -- III. Functions of the business manager, 34 -- Section II. Production -- IV. Manufacturing procedures and production costs, 51 -- V. The place of materials in production, 71 -- VI. Plant and machinery in production, 92 -- VII. Coordination of labor with the other factors of production, 111 -- Section III. Labor-management relations -- VIII. Background of industrial relations problems, 124 -- IX. Employer-employee relations, 140 -- X. Wages, incentives, and employee security programs, 158 -- XI. Collective bargaining, 171 -- Section IV. Marketing -- XII. The functions of marketing, 196 -- XIII. Marketing channels and wholesale middlemen, 217 -- XIV. Retail middlemen, 238 -- XV. Problems of sales management, 257 -- XVI. Marketing policies, 277 -- Section V. Financial management -- XVII. The financing of business, 302 -- XVIII. Fundamentals of financial management, 321 -- Section VI. Coordination and planning -- XIX. Coordination and the budget, 346 -- XX. Forecasting, 366 -- XXI methods of coordination, 388 -- Section VII. The problem of public relations -- XXII. Effective public relations, 402 -- Supplementary reading references, 416 -- Index, 421.
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Section I. Background of business administration -- I. The importance of business organization in our economy, 1 -- II. Legal forms of business organization, 20 -- III. Functions of the business manager, 34 -- Section II. Production -- IV. Manufacturing procedures and production costs, 51 -- V. The place of materials in production, 71 -- VI. Plant and machinery in production, 92 -- VII. Coordination of labor with the other factors of production, 111 -- Section III. Labor-management relations -- VIII. Background of industrial relations problems, 124 -- IX. Employer-employee relations, 140 -- X. Wages, incentives, and employee security programs, 158 -- XI. Collective bargaining, 171 -- Section IV. Marketing -- XII. The functions of marketing, 196 -- XIII. Marketing channels and wholesale middlemen, 217 -- XIV. Retail middlemen, 238 -- XV. Problems of sales management, 257 -- XVI. Marketing policies, 277 -- Section V. Financial management -- XVII. The financing of business, 302 -- XVIII. Fundamentals of financial management, 321 -- Section VI. Coordination and planning -- XIX. Coordination and the budget, 346 -- XX. Forecasting, 366 -- XXI methods of coordination, 388 -- Section VII. The problem of public relations -- XXII. Effective public relations, 402 -- Supplementary reading references, 416 -- Index, 421.

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