E-commerce : business, technology, society /
Kenneth C. Laudon and Carol Guercio Traver.
- Sixth edition.
- Boston : Pearson, 2010.
- pv. : ilustraciones a color ; 26 cm.
Part 1. Introduction to e-commerce -- 1. The revolution is just beginning, 1-1 -- 2. E-commerce business models and concepts, 2-1 -- Part 2. Technology infrastructure for e-commerce -- 3. The internet and world wide web: e-commerce infrastructure, 3-1 -- 4. Building an e-commerce web site, 4-1 -- 5. Online security and payment systems, 5-1 -- Part 3. Business concepts and social issues -- 6. E-commerce marketing concepts, 6-1 -- 7. E-commerce marketing communications, 7-1 -- 8. Ethical, social and political issues in e-commerce, 8-1 -- Part 4. E-commerce in action -- 9. Online retailing and services, 9-1 -- 10. Online content and media, 10-1 -- 11. Social Networks, auctions and portals, 11-1 -- 12. B2B e-commerce: supply chain management and collaborative commerce, 12-1.
Este texto integral, líder en el mercado hace hincapié en los tres principales motores del cambio E-commerce-tecnología, desarrollo de negocios y asuntos sociales para ofrecer un marco conceptual coherente para la comprensión de la materia. La sexta edición, incluyendo todos los datos, figuras y tablas en el libro-se ha actualizado a agosto de 2009, con la última inteligencia de marketing y de negocios de eMarketer, Pew Internet & American Life Project, Forrester Research, Júpiter Research, Gartner, y otras fuentes de la industria.