Lazo, Héctor. <br/><br/>
Marketing / 
by Hector Lazo. 
 - New York :  Alexander Hamilton Institute,  1963. 
 - xx, 355 páginas ;  19 cm. 
 - Modern business ;  17 .
 - Alexander Hamilton Institute. Modern business. .
<br/><br/>Chapter I. The new era of marketing, 1 --  Chapter II. Analyzing marketing operations, 18 --  Chapter III. The consumer market, 34 --  Chapter IV. The industrial market, 44 --  Chapter V. Marketing research general, 62 --  Chapter VI. Marketing research techniques, 79 --  Chapter VII. Product planning and development, 97 --  Chapter VIII. Product policies, 115 --  Chapter IX. Channels of distribution, 132 --  Chapter X. Wholesale middlemen, 148 --  Chapter XI. The retail middleman, 166 --  Chapter XII. Transportation and warehousing, 182 --  Chapter XIII.  Personal selling, 202 --  Chapter XIV. Advertising and promotion, 220 --  Chapter XV. Organization for marketing, 237 --  Chapter XVI. Planning and forecasting, 254 --  Chapter XVII. Price and price-making, 273 --  Chapter XVIII. Integration and coordination, 294 --  Chapter XIX. Measurement and control, 309 --  Chapter XX. Future trends in marketing, 325. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comercialización.
<br/><br/><label>LC Class. No.: </label>HD 30 .12  / .M63 no.17