TY  - BOOK
AU  - Lazo, Héctor.
TI  - Marketing
T2  - Modern business
AV  - HD 30 .12 .M63 no.17
PY  - 1963///
CY  - New York
PB  - Alexander Hamilton Institute
KW  - Comercialización
N1  - Chapter I. The new era of marketing, 1 --; Chapter II. Analyzing marketing operations, 18 --; Chapter III. The consumer market, 34 --; Chapter IV. The industrial market, 44 --; Chapter V. Marketing research general, 62 --; Chapter VI. Marketing research techniques, 79 --; Chapter VII. Product planning and development, 97 --; Chapter VIII. Product policies, 115 --; Chapter IX. Channels of distribution, 132 --; Chapter X. Wholesale middlemen, 148 --; Chapter XI. The retail middleman, 166 --; Chapter XII. Transportation and warehousing, 182 --; Chapter XIII.  Personal selling, 202 --; Chapter XIV. Advertising and promotion, 220 --; Chapter XV. Organization for marketing, 237 --; Chapter XVI. Planning and forecasting, 254 --; Chapter XVII. Price and price-making, 273 --; Chapter XVIII. Integration and coordination, 294 --; Chapter XIX. Measurement and control, 309 --; Chapter XX. Future trends in marketing, 325
ER  -