TY  - BOOK
AU  - Georges, Maubert St.
AU  - Kogan, Irving Smith.
TI  - Public relations
T2  - Modern business
AV  - HD 30 .12 .M63 no.9
PY  - 1962///
CY  - New York
PB  - Alexander Hamilton Institute
KW  - Relaciones públicas
N1  - Chapter I. What is public relations, 1 --; Chapter II. Creating a public-relations program, 23 --; Chapter III. Making partners of employees, 45 --; Chapter IV. Plant-community relations, 70 --; Chapter V. Cultivating the shareholder, 91 --; Chapter VI. The annual report, 111 --; Chapter VII. Relations with customers and prospects, 125 --; Chapter VIII. Indirect public relations: Increases prestige and promotes sales, 146 --; Chapter IX. The press as a public, 163 --; Chapter X. Personal to public-relations workers, 182 --; Chapter XI. Techniques of product publicity, 196 --; Chapter XII. Newspapers and wire services want news, 215 --; Chapter XIII. Films command a wide audience, 231 --; Chapter XIV. House publications as public-relations tools, 248 --; Chapter XV. The employee handbook, 263 --; Chapter XVI. Planning special promotions, 278 --; Chapter XVII. Role of stunts in public relations, 396 --; Chapter XVIII. Other public-relations methods, 313 --; Chapter XIX. Determining the budget, 356 --; Chapter XX. Measuring the results of public relations, 350
ER  -