TY  - BOOK
TI  - Sense & respond: capturig value in the networ era 
AV  - HD 30 .37 .S47 1998
PY  - 1998///
CY  - Boston, Massachusetts
PB  - Harvar Busines School Press
KW  - Bradley, Stephen P.
KW  - Nolan, Richard L.
KW  - Redes de información
KW  - Negocios
KW  - Relaciones con los clientes
KW  - Computadoras
N1  - Preface, vii --; Part one. Creating and capturing value --; 1. Capturing Value in the Network Era; Stephen P. Bradley and Richard 1. Nolan, 3 --; 2. The Converging Worlds of Telecommunication, Computing, and Entertainment; P. William Bane, Stephen P. Bradley, and David J. Collis, 31 --; 3. Telecommunications: Building the Infrastructure for Value Creation; Jerry A. Hausman, 63 --; Part two. Sensing the customer --; 4. Strategic Uncertainty and the Future of Online Consumer Interaction; Eric K. Clemons and Stephen P. Bradley, 85 --; 5. Delivering Customer Value through the World Wide Web; Kathy Biro, 107 --; 6. Using Geographic Information Systems to Sense and Respond to Customers; Brian E. Mennecke, Jack Dangermond, PJ Santoro, and Mark W. Darling, 123 --; 7. Seeing Through the Customer's Eyes with Computer Imaging; Gerald Zaltman and Linda J. Schuck, 145 --; Part. Three responding with capabilities --; 8. Product Development on the Internet; Marco Iansiti and Alan MacCormack, 175 --; 9. The Emergence of Internetworked Manufacturing; David M. Upton and Andrew P. McAfee, 201 --; 10. Virtual Value and the Birth of Virtual Markets  John J. Sviokla, 221 --; 11. Real Shopping in a Virtual Store; Raymond R. Burke, 245 --; Part four. Transforming the organization --; 12. Inventing the Organizations of the Twenty-first Century: Control, Empowerment, and Information Technology; Thomas W. Malone, 263 --; 13. Virtual Teams: Using Communications Technology to Manage Geographically Dispersed Development Groups; Dorothy A. Leonard, Paul A. Brands, Amy Edmondson, and Justine Fenwick, 285 --; 14. Virtual Offices: Redefining Organizational Boundaries; Richard 1. Nolan and Hossam Galal, 299 --; Index, 321 --; About the Contributors, 331
ER  -