Competitive marketing strategies / 
by James W. Taylor. 
 - Maywood, N. J. :  Alexander Hamilton Institute,  1985. 
 - xii,279 páginas :  ilustraciones a blanco y negro ;  28 cm. 
<br/><br/>Introduction, xi --  I. Why all smart businesses focus on competitive marketing strategies, 1 --  II. Understanding the importance of the PLC, 23 --  III. Measuring and analyzing marketing share, 55 --  IV. Incorporating costs, prices and the experience into competitive marketing strategies, 77 --  V. A step-by-step approach to finding your competitive advantage, 105 --  VI. Preparing a competitive analysis, 127 --  VII. Taking your competitive marketing analysis one step further, 143 --  VIII. Creating a competitive environment analysis, 153 --  IX. Refining your competitive marketing strategies, 179 --  X. The final plc stages in competitive strategy development, 199 --  XI. Developing strategies for high market share companies, 219 --  XII. Developing strategies for low market share companies, 235 --  XIII. Seven competitive strategy development techniques that work, 247 --  XIV. The people and progress aspects of competitive marketing strategies, 271. 
<br/><br/><label>ISBN: </label>0866041850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comercialización.
<br/><br/><label>LC Class. No.: </label>HF 5415 .A43 1985