TY  - BOOK
AU  - Taylor, James W.
ED  - Alexander Hamilton Institute.
TI  - Competitive marketing strategies
SN  - 0866041850
AV  - HF 5415 .A43 1985 
PY  - 1985///
CY  - Maywood, N. J.
PB  - Alexander Hamilton Institute
KW  - Comercialización
N1  - Introduction, xi --; I. Why all smart businesses focus on competitive marketing strategies, 1 --; II. Understanding the importance of the PLC, 23 --; III. Measuring and analyzing marketing share, 55 --; IV. Incorporating costs, prices and the experience into competitive marketing strategies, 77 --; V. A step-by-step approach to finding your competitive advantage, 105 --; VI. Preparing a competitive analysis, 127 --; VII. Taking your competitive marketing analysis one step further, 143 --; VIII. Creating a competitive environment analysis, 153 --; IX. Refining your competitive marketing strategies, 179 --; X. The final plc stages in competitive strategy development, 199 --; XI. Developing strategies for high market share companies, 219 --; XII. Developing strategies for low market share companies, 235 --; XIII. Seven competitive strategy development techniques that work, 247 --; XIV. The people and progress aspects of competitive marketing strategies, 271
ER  -